The first generation of public charging was built around all-in-one platforms. Customer management, payments, apps and physical infrastructure were often combined in a single system.
That made sense for a young market. It makes less sense as public charging scales.
The customer layer and the infrastructure layer serve different needs and evolve at different speeds. Open standards now allow them to operate independently, giving CPOs and partners more freedom to choose the right technology for each job.
Zera is built for this transition: independent customer technology that connects to the infrastructure and systems already in place.
Zera is built for this transition: independent customer technology that connects to the infrastructure and systems already in place.
Charging becomes part of the experience
Brands, retailers and destinations
Brands, retailers and destinations
Charging becomes part of the experience
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EV charging can become part of the customer experiences people already use — across retail, hospitality, leisure and mobility.
For drivers, charging will increasingly be accessed through familiar brands, apps and services.
For organisations, it becomes another way to create value and strengthen the customer relationship:
- Integrated into apps, accounts and payment journeys
- Bundled with products, subscriptions and services
- Enhanced through loyalty, incentives and partnerships
The same charging infrastructure can support multiple customer experiences and commercial propositions.
Zera enables this through a standalone MSP and flexible white-label app - managing the customer relationship while connecting to compatible charging infrastructure through OCPI.
Zera enables this through a standalone MSP and flexible white-label app - managing the customer relationship while connecting to compatible charging infrastructure through OCPI.
From integrated providers to infrastructure specialists
Charge point operators
Charge point operators
From integrated providers to infrastructure specialists
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CPOs should not have to replace an entire technology stack to improve one part of their business.
CPOs have invested heavily in physical infrastructure and the systems that operate it. As the market matures, customer expectations are changing much faster than those assets need to be replaced.
Zera allows operators to modernise the customer experience independently.
A CPO can introduce a new MSP without replacing its CPMS. It can add new apps, tariffs, loyalty and partnerships without disrupting infrastructure operations.
And it can bring contactless payment and a guided interface to existing charge points without replacing working hardware.
Keep the CPMS that works. Keep the chargers that work. Change the customer layer that needs to evolve.
Keep the CPMS that works. Keep the chargers that work. Change the customer layer that needs to evolve.